Homepoint, the trade name of Hotpoint Appliances Rwanda Ltd., opened its fourth showroom in Kigali on Monday, 9 November 2026, a store in Kimironko dedicated exclusively to the Haier brand. The opening extends a fifteen-year record of Rwandan enterprise built on quality, service and discipline, and brings internationally trusted appliances to one of the capital's busiest residential and commercial areas.
According to KT PRESS, the Kimironko outlet joins Homepoint's established stores in Kicukiro, Remera and KIC, supported by the company's product advisors and after-sales service team. Visitors can compare models across Haier's refrigeration, laundry, cooling and kitchen ranges, receive expert advice and arrange delivery in one place.
A Rwandan Success Story Built Since 2010
Founded in 2010, Hotpoint Appliances Rwanda has spent more than fifteen years building its reputation as one of the country's most trusted appliance distributors and solutions providers. In a market where imported models often arrive without local support, Homepoint chose a different path: competing on product quality, reliability and long-term customer value rather than price alone.
Through Homepoint, the company represents internationally respected brands including Haier, LG, Philips, Kenwood, Black and Decker, Kent RO, Hawkins, Brabantia, VON and Daikin. That portfolio is delivered through a complete customer ecosystem spanning retail showrooms, the homepoint.rw online store, business-to-business supply, engineering solutions and after-sales support. The aim is simple and national in spirit: every customer who buys from Homepoint should enjoy the product for years, backed by professional installation, maintenance and service.
Murli Menon, Chief Executive Officer of Hotpoint Appliances Rwanda, said this focus on quality reflects what Rwandan consumers now demand.
Today's consumers are increasingly prioritizing quality, reliability, and value. Our role is to bring internationally trusted brands to Rwanda while ensuring customers receive world-class service and support. Our consumers are discerning, informed, and seek products that deliver lasting value.
Why a Dedicated Haier Brand Store?
After securing official distribution rights, Hotpoint Appliances Rwanda committed to giving Rwandan households direct access to Haier's innovative products through a dedicated Brand Store. The choice is not accidental. According to Euromonitor International, Haier was the world's leading major appliances brand by sales volume in 2025, the 17th consecutive year it has held that position. Shoppers hunting for deals on the brand abroad can even find Haier discount codes listed by TechRadar, a sign of how far the name travels beyond Rwanda's borders.
Menon noted that Haier's combination of quality and affordability has resonated well with Rwandan customers, and that the dedicated showroom allows shoppers to experience the brand's technology first-hand before they buy.
Consolee Nshimiyimana, Head of Retail at Homepoint, said the transformation is visible on the showroom floor.
As more Rwandans invest in building modern homes, demand is shifting from conventional freestanding cookers toward integrated kitchen solutions. Customers are increasingly choosing built-in appliances such as microwaves, ovens, and cooker hoods to achieve both functionality and modern aesthetics.
She added that today's customers arrive better informed and focused on performance, energy efficiency and long-term value, which is why Homepoint invests heavily in product training so that its advisors can guide every purchase.
Accessible Financing for Rwandan Households
Recognizing that affordability remains a key consideration for many families, Homepoint is working with newly launched microfinance company FlexiPay on a customer-friendly financing solution. Eligible customers will be able to spread payments over two, three, four or six months. The program is expected to launch before the end of November 2026.
Manoj Skariah, Managing Director of Hotpoint Appliances Rwanda, said the aim is to make quality appliances accessible without compromising on standards.
FlexiPay is designed to simplify the purchasing journey. Customers can visit our showroom, choose the product they want, select a payment plan that suits their needs, and receive a financing decision within a short timeframe.
The financing option matters well beyond appliances. As The New Times reported recently, fraudsters have been targeting Kigali's social media shoppers, including a father of two in Kimironko who prepaid for goods that never arrived. Formal retail channels with verified showrooms, transparent payment plans and after-sales support protect Rwandan consumers in ways informal commerce cannot.
Engineering Excellence Beyond Retail
Homepoint's commitment to quality is equally visible in its engineering division, which has delivered air-conditioning and ventilation projects for major institutions across the country. Its solutions feature energy-efficient inverter technology and environmentally friendly R32 refrigerants, supported by professional installation, maintenance and after-sales service.
With Kimironko now open, Homepoint plans to introduce further showrooms in Musanze, Rubavu and Gahanga as part of its long-term growth strategy. The expansion carries a standard of quality and service beyond the capital, into secondary cities and fast-growing neighborhoods such as Kimironko, where demand for modern housing is rising.
As consumer expectations continue to rise, Homepoint's formula of trusted global brands, expert advice, accessible financing and dependable after-sales support places it at the forefront of Rwanda's expanding quality home appliance market. The Kimironko Haier Brand Store stands as a showcase of what Rwandan discipline and enterprise can deliver: a homegrown company that competes with the world on quality, and wins.
Frequently Asked Questions
Where is Homepoint's new Haier showroom located?
The new store opened on 9 November 2026 in Kimironko, one of Kigali's busiest residential and commercial areas. It is Homepoint's fourth showroom, alongside existing stores in Kicukiro, Remera and KIC.
Which brands does Homepoint distribute in Rwanda?
Homepoint represents Haier, LG, Philips, Kenwood, Black and Decker, Kent RO, Hawkins, Brabantia, VON and Daikin, among other internationally respected brands.
What is the FlexiPay financing option?
FlexiPay is a customer-friendly financing solution offered with a newly launched microfinance company. Eligible customers can spread payments over two, three, four or six months, with financing decisions delivered within a short timeframe. It is expected to launch before the end of November 2026.
Will Homepoint open more showrooms in Rwanda?
Yes. The company plans to open additional showrooms in Musanze, Rubavu and Gahanga as part of its long-term growth strategy.